Professor O’Connor is one of Australia’s leading tourism researchers, using evidence based insights to challenge assumptions about short-term rental accommodation (STRA) and the impacts of regulation.
Kylie is a business strategist, hospitality coach and former owner of Stockholm’s first authentic Aussie pub, with global experience across tourism and short-term rental accommodation (STRA).
Kylie will share practical insights on customer first, data driven strategies, powered by AI, to grow STRA businesses and elevate guest experiences.
Jenn Donovan is a marketing strategist, keynote speaker, author and host of the Small Business Made Simple Podcast. With more than 20 years’ experience, Jenn has spoken at conferences, industry events, tourism programs and business events across Australia, helping businesses become easier to find, easier to choose and easier to recommend.
She’s the author of Small Town, Big Impact, a practical guide to marketing and visibility for regional businesses, and founder of the nationally recognised Buy From a Bush Business movement.
Jenn brings a practical, down-to-earth approach to marketing, AI, customer experience and visibility, helping businesses understand how changing customer behaviour impacts the way they’re discovered, trusted and ultimately chosen.
Odette de Beer is a business strategist, leadership and customer experience consultant, speaker and author with more than 20 years’ experience across customer experience, process optimisation, leadership and business transformation.
A Six Sigma Green Belt, she helps leaders and organisations identify the friction that quietly erodes trust and build greater clarity, accountability and consistency into the way they operate.
Her work connects customer experience with practical business performance, helping organisations strengthen trust, loyalty and advocacy while creating systems and experiences that are sustainable as they grow.
Odette is the author of The Catalytic Code and is currently undertaking doctoral research alongside her consulting, coaching and teaching work.
Sophie Bretag is a global award-winning keynote speaker and executive HR consultant with nearly two decades at the intersection of HR strategy, organisational psychology and leadership performance.
As Founder of Metta Leaders, she is one of Australia's most distinctive voices on self-kindness as a leadership and organisational strategy, and author of best selling book, The Kind Way.
A finalist in Queensland’s 40 Under 40, named among Australia’s Top 250 Young Entrepreneurs and an Australian Regional Tourism Ambassador, Hannah Statham is an award-winning marketer, keynote speaker and founder of Media Mortar, a leading content marketing agency.Awards aside, Hannah’s real superpower is storytelling.
Correction, storyselling.
She has built a career helping global organisations turn words, images and video into attention, trust, more customers and stronger commercial results.Since 2017, she has brought that same expertise to the stage, sharing her Storyselling™ framework with thousands of people at major tourism, marketing and industry conferences across Australia.
Equal parts strategist and storyteller, Hannah delivers high-energy keynotes packed with practical ideas audiences can use immediately.
Whether she's speaking to small businesses, marketers, business leaders or industry organisations, Hannah challenges people to stop competing on price and start competing on story.
In her world, to do anything else is simply to put yourself in a race to the bottom.
Hannah is fast becoming one of Australia’s most engaging voices on storytelling, destination marketing and building brands people choose.
Edwin Smith has spent the last 15 years at the forefront of social media, leading strategy for some of Australia's biggest TV shows including Survivor, The Voice, I'm A Celebrity Get Me Out Of Here and Love Island.
Today he runs The Social Sandwich, where he coaches small businesses, tourism and hospitality operators how to grow on Instagram and Facebook without the big budget.
He has helped more than 500 Australian businesses and grew up watching his parents run two small businesses in Batemans Bay.
He loves a bright, loud party shirt and will try to make you laugh at least once.
Eoin Loftus is a highly respected tourism and accommodation industry leader with more than 32 years of experience in the Australian tourism sector, specialising in business performance, profitability, strategic growth and accommodation development.
As the Founder of Loftus Business Advisory and Hotel Refurbs, Eoin works with accommodation businesses to maximise profitability, improve operational performance and unlock opportunities for reinvestment.
Over a 30 month period, his businesses identified more than $10 million annually in profit enhancing recommendations for clients.
Previously, Eoin served as CEO of South Australian owned Majestic Hotels and Apartments, overseeing a diverse portfolio of hotels and serviced apartments, including the $50 million Majestic M-Suites development in North Adelaide.
Eoin brings extensive expertise in planning, designing, establishing and operating successful accommodation businesses, with a proven track record in revenue growth, operational efficiency and long-term financial sustainability.
Beyond his commercial experience, Eoin has made a significant contribution to South Australia's tourism industry through numerous board and leadership positions. These include serving as Chair of the Tourism Industry Council of South Australia, alongside board appointments with the South Australian Tourism Commission and Zoos South Australia. He has also contributed to the International College of Hotel Management Academic Board and the Premier's Events Advisory Group.
Eoin holds postgraduate qualifications in business administration and management and is a Graduate Member of the Australian Institute of Company Directors.
At STRA Summit 2027, Eoin brings valuable insights from the broader accommodation and tourism sectors, sharing his expertise in improving business performance, maximising profitability and building sustainable accommodation businesses.
Share Your Expertise at STRA Summit 2027
Australia’s short-term rental accommodation (STRA) industry is evolving rapidly and the STRA Summit 2027 will bring together the owners, operators, property managers, leaders, innovators, policymakers and professionals shaping its future.
We are seeking engaging speakers who can deliver practical insights, thought provoking ideas and real world experiences that will inform, inspire and challenge our industry.
Whether your expertise lies in operations, regulation, technology, guest experience, tourism, sustainability, investment, risk management or emerging trends, we invite you to submit an Expression of Interest.
This is an opportunity to:
We welcome submissions from industry professionals, business leaders, researchers, government representatives, tourism organisations, technology providers and subject matter experts.
Join us in Adelaide and be part of the conversations that matter.
Speaker Expressions of Interest are now open.
Applications will be reviewed, with successful applicants contacted as the program is developed.
STAAA acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.