Registration for Day 1 opens from 3:30pm – 4:00pm ahead of our Taste of South Australia Welcome Wine Tasting and Pre-Conference Networking event.
Arrive early to collect your name badge, connect with fellow short-term rental accommodation (STRA) owners, operators, property managers and industry leaders from across Australia and get ready to commence the STRA Summit 2027 in Adelaide in true South Australian style.
Join us from 4:00pm – 4:10pm for the official welcome to STRA Summit 2026.
We will open the STRA Summit 2027 by welcoming our attendees from all across Australia in Adelaide and setting the scene for the next 2 days of insight, connection and leadership across Australia’s short-term rental accommodation (STRA) industry.
Join us for a relaxed one hour tasting featuring a selection of locally produced South Australian wines. A great opportunity to ease into STRA Summit 2027, connect with fellow delegates and celebrate our Adelaide host destination.
The Welcome Wine Tasting is included in the All Inclusive Conference Ticket, giving you the perfect opportunity to start building connections from the moment the STRA Summit 2027 begins.
Continue the conversations at our informal networking function with canapés and beverages including wine, beers and soft drinks provided.
This is your opportunity to meet fellow short-term rental accommodation (STRA) owners, operators, property managers and industry leaders before the main conference begins.
Wine, beer and soft drinks are included in your conference ticket, with additional beverages available for purchase at the bar.
After a fantastic pre-conference networking event the evening before, STRA Summit 2027 officially begins with registration and morning arrival.
Collect your name tag (if not collected the day before), grab a coffee and reconnect with short-term rental accommodation (STRA) owners, operators, industry leaders.
The Conference will commence promptly at 9.00am.
Throughout the days sessions, you will hear from expert speakers who will explore the evolving policy landscape, industry data and trends, regulatory challenges and the opportunities ahead for STRA in Australia.
Odette de Beer is a business strategist, leadership and customer experience consultant, speaker and author with more than 20 years’ experience across customer experience, process optimisation, leadership and business transformation.
A Six Sigma Green Belt, she helps leaders and organisations identify the friction that quietly erodes trust and build greater clarity, accountability and consistency into the way they operate.
Her work connects customer experience with practical business performance, helping organisations strengthen trust, loyalty and advocacy while creating systems and experiences that are sustainable as they grow.
Odette is the author of The Catalytic Code and is currently undertaking doctoral research alongside her consulting, coaching and teaching work.
A finalist in Queensland’s 40 Under 40, named among Australia’s Top 250 Young Entrepreneurs and an Australian Regional Tourism Ambassador, Hannah Statham is an award-winning marketer, keynote speaker and founder of Media Mortar, a leading content marketing agency.
Awards aside, Hannah’s real superpower is storytelling. Correction, storyselling. She has built a career helping global organisations turn words, images and video into attention, trust, more customers and stronger commercial results.
Since 2017, she has brought that same expertise to the stage, sharing her Storyselling™ framework with thousands of people at major tourism, marketing and industry conferences across Australia.
Equal parts strategist and storyteller, Hannah delivers high-energy keynotes packed with practical ideas audiences can use immediately.
Whether she's speaking to small businesses, marketers, business leaders or industry organisations, Hannah challenges people to stop competing on price and start competing on story.
In her world, to do anything else is simply to put yourself in a race to the bottom. Hannah is fast becoming one of Australia’s most engaging voices on storytelling, destination marketing and building brands people choose.
Catering provided
Sophie Bretag is a global award-winning keynote speaker and executive HR consultant with nearly two decades at the intersection of HR strategy, organisational psychology and leadership performance.
As Founder of Metta Leaders, she is one of Australia's most distinctive voices on self-kindness as a leadership and organisational strategy, and author of best selling book, The Kind Way.
Fully catered
Jenn Donovan is a marketing strategist, keynote speaker, author and host of the Small Business Made Simple Podcast. With more than 20 years' experience, Jenn has spoken at conferences, industry events, tourism programs and business events across Australia, helping businesses become easier to find, easier to choose and easier to recommend.
She's the author of Small Town, Big Impact, a practical guide to marketing and visibility for regional businesses, and founder of the nationally recognised Buy From a Bush Business movement.
Jenn brings a practical, down-to-earth approach to marketing, AI, customer experience and visibility, helping businesses understand how changing customer behaviour impacts the way they're discovered, trusted and ultimately chosen.
More Details Coming Soon.
Catering provided
Professor Peter O’Connor is a leading tourism researcher and Professor of Strategic Management at Adelaide University, known for using evidence-based research to challenge assumptions and explore the forces shaping the short-term rental accommodation (STRA) industry.
Returning to the STRA Summit in 2027, Professor O'Connor brings a global perspective on tourism, digital distribution and the rapidly changing way travellers search for and book accommodation.
Drawing on research, industry insights and international examples, Professor O'Connor will explore the evolving role of search, booking platforms and artificial intelligence and what these changes mean for STRA owners and operators navigating an increasingly complex digital marketplace.
We will bring our first conference day to a close with a brief wrap-up of the day’s discussions, key insights and highlights.
We will also look ahead to what is coming up on Day Two before inviting delegates to continue the conversations and connections at our optional Threefold Distilling Gin Tasting from 5:10pm.
What better way to wrap up the first day of our STRA Summit 2027 conference day than with a relaxed gin tasting and the opportunity to continue conversations with fellow delegates?
Join us from 5:10pm for an optional gin tasting experience hosted by South Australian producer Threefold Distilling.
Founded by three bartenders turned distillers, Aidan Shaw, Luke Fleming and Steve Roennfeldt, Threefold Distilling has grown from producing a single gin in 2019 to a portfolio of more than 17 gins, liqueurs and collaborations.
Supporting local is important to us and what better way to celebrate being together in Adelaide than by showcasing a local South Australian distillery?
Threefold will guide us through a selection of their gins, sharing the stories, botanicals and craft behind their spirits.
There’s no need to book separately, just let us know during the STRA Summit 2027 ticket process if you will be attending the gin tasting.
A relaxed wrap up to our first conference day, a chance to discover some fantastic South Australian gin and another opportunity to connect with the STRA industry.
Optional activity. Responsible service of alcohol requirements apply.
Welcome to Day 3 of the STRA Summit 2027
Kylie Pengelly Linke is a business strategist, hospitality coach and former owner of Stockholm’s first authentic Aussie pub, bringing global experience across hospitality, tourism and short-term rental accommodation (STRA).
Returning to the STRA Summit in 2027, Kylie will explore what it takes to create guest experiences that go beyond simply securing the booking.
Combining customer first strategy with the opportunities presented by AI, Kylie will share practical insights into designing memorable stays, building stronger guest relationships and creating the kind of experience that keeps guests coming back.
Catering provided
Fully catered
Edwin Smith is a social media strategist and founder of The Social Sandwich, with 15 years’ experience in social media, including leading strategy for some of Australia’s biggest television shows such as Australian Survivor, The Voice Australia, I’m a Celebrity…Get Me Out of Here! Australia and Love Island Australia.
Today, Edwin works with small businesses and tourism and hospitality operators, helping them grow on Instagram and Facebook without the big budget. He has helped more than 500 Australian businesses improve their social media presence.
In this practical session, Edwin will show short-term rental accommodation (STRA) hosts how Instagram works right now and why beautiful property photos alone are no longer enough to capture attention.
You will learn what to post beyond the property itself, how to use Reels, carousels and Stories effectively and what makes content stop the scroll.
You will also film a Reel during the session, leaving with a simple formula you can use to create your next one.
No jargon. No b*llshit. Just practical tips you can use straight away to increase engagement, showcase your property and local area and help grow direct bookings.
After three days of learning, conversations, collaboration and connection, we will officially bring the conference component of STRA Summit 2027 to a close.
We will reflect on some of the key insights and conversations from across the STRA Summit 2027, thank the speakers, partners and delegates who have joined us and look ahead to how we can continue working together to build a stronger, more professional and sustainable short-term rental accommodation (STRA) industry.
Our Industry. Our Future. Collaboration in Action.
The conference may be officially closed, however, there is still time for one last catch up.
Join us for closing drinks and canapés as we wrap up three days together in Adelaide.
Continue the conversations, connect with speakers and fellow delegates, exchange details and reflect on the ideas and connections made throughout STRA Summit 2027.
Drinks and catering will be provided.
Then it’is time for a short break before we come together again for our final event of STRA Summit 2027, the STRA Leadership Awards Dinner.
After an inspiring two full days of conference sessions, join us for a relaxed and enjoyable evening as we celebrate the people, businesses and achievements helping to shape Australia’s short-term rental accommodation (STRA) industry.
The evening will feature the STRA Leadership Awards 2027 ceremony, a three course dinner, wine, beer and soft drinks and live music entertainment by Rohan Watts.
It is a fantastic opportunity to continue conversations from the conference, strengthen industry connections and unwind with fellow STRA owners, operators, property managers, industry partners and professionals from across Australia.
Enjoy live music from Rohan Watts as we come together to recognise achievement, celebrate our industry and finish STRA Summit 2027 in style.
Wine, beer and soft drinks are included, with additional beverages available for purchase at the bar.
The Awards Dinner, including all food, included beverages and entertainment, is fully included in your STRA Summit 2027 conference ticket.
A fitting finale to three days of connection, collaboration and celebration at STRA Summit 2027.
Inclusive of ticket price